Serve the Few.

It’s not about the number of people who don’t get it…

It’s about the number of people that do.

When you put something out to the world, not everyone will understand what you’re trying to do or say. Maybe it’s an issue of language. Or maybe it’s the content itself.

But maybe it’s not for them.

There will be those who resonate with your message.

It will speak to them in a language that they understand. It will be something that they observe in their own lives and can empathise with.

So, rather than trying to serve the many…

Serve the few. The few who get huge value from what you are saying.