I’ve been thinking a lot lately about personal branding, in particular how to build your brand.
Your brand is the way people perceive you and how they interact with you every day. It’s not just your website, social media channels or online newsletter. It’s not even just the way you present your product or service.
It’s the way your customers feel about you.
Every act we take, every move we make, is informing others of our values and intent. Every time we step out onto display, ship a piece of work or post something on Instagram, we are contributing toward our brand.
Not only does our brand allow us to communicate our values and what we care about, but it allows us to practice impeccability.
The way we do one thing is the way we do everything.
If we know that our brand represents us and our behaviour is a reflection of that, would this change the way you act?
Simon G. Cooper 