Things that are new, fresh, different and novel grab our attention.
When they grab our attention, we are far more likely to click on it, stop and explore what it’s about.
Are you innovating in your business? Are you creating something new and fresh?
Mass marketing is dying, so we now need to be smart in how we approach business. We don’t want the same product or service, simply repackaged and marketed the same way. We (i.e. the market) are craving original ideas.
Rather than creating something that you think will be popular to everyone, narrow your focus. Think about the people you want to serve and what they need.
Novel doesn’t mean “gimmicky”. Novelty means new, imaginative and creative. Take the unconventional approach and do something different.
When everyone else is zigs, you zag.
Simon G. Cooper 