Ambition.

Raise the bar of your own ambition.

“But everyone just does it this way.”

“No-one follows that path, it’s safer/better/less risky for me to go this way.”

Maybe. But just because no-one has done a thing before, does it mean that anyone can’t, or shouldn’t.

Set goals that will challenge you. Push the edges of what you think is possible.

Because you’re not aiming for average. You’re aiming for remarkable. You’re aiming for extraordinary.